You are ready to shoot weddings, all the gears are in place, the website is up … Now, how do you decide what price to be asked for your work?
Make yourself a portfolio. If you are new to the wedding world, then you are going to have some problems related to your portfolio; Initially, you can not have one. This is an important factor in early days, which sets a price for you and potential customers. In the first year, a part of your investment in business is going to get a solid portfolio of different joints at different places; However, your photography is very good, before you can reach a price worthy of a business situation, you have to show the depth of your skill and experience.
Assuming that you do not have that portfolio yet, be prepared to create an arrangement for a ‘second shoot’ with an experienced photographer to use pictures in your portfolio, or attract jobs to get you started Be prepared to charge less amount to. A really good wedding in the bag is a great investment for your portfolio, even if you cover it to shoot your expenses. Three is much better.
Find the right customers Ok, so if the phase was you and your situation, you would already find yourself in the ‘happy shopkeeper’. At the end of the market’s budget, there are many unrealistic customers who do not give much importance to photography and suggest that students with their ‘Uncle Bob’ or Hipster Polaroid can cover fine work. Even if you are offering these jobs with a nominal fee, you do not want them; This is the wrong client type now, and more and forever.
Keep an eye out for clients who value photography, but honestly, there is no budget just to match your aspirations or to a budget. It is honest and understandable. Such clients will value your work and appreciate it, and you are more likely to enjoy a job. In this case, look at your costs and expenses carefully (not feeding figures, be honest with yourself) and ask the customer to cover them. If they can not, and this is a great customer at a great place, then you probably have to suck the costs to run your portfolio.
Continue this step till you can see the portfolio of your wedding shot and consider your potential as a clear indicator, and there are enough pictures to prove to a potential customer that you can actually work . The more this proves that the matter, the higher your next price, the less is true, now you spend with ‘happy shopkeepers’.
Consider your price point. Portfolio in place? very nice! Now you need to consider a heap of factors. Is it a part-time or full-time ambition? – It should not really affect your price, if you reduce all other professionals after setting your work in your area, then after a while you will be established and earn less than the market rate. Essentially devaluating a business that you want to practice!
If you are part-time, then the profit is definitely low margin; Your day’s work still pays the bills, so the extra money is a benefit instead of buying your food.
Check the local market value for a wedding photographer of style and standard of your own work. This is not a good aspiration to earn top dollar in your first year, it is likely that the photographer established in your area will get a job based on trust and reviews, words of mouth, presence of website etc., do your research, do yourself Order to find and price yourself accordingly accordingly.
Calculate your own cost of doing business. So wear gear as your gear, replacement cost, insurance, travel, tax and national insurance, digital media (USB and DVD etc), online gallery services, printing costs, album design and manufacturing, stationery, postal, website Provisioning Hosting …. The list is released, so be careful that you do not feel foolish to think that it is easy or quick.
How many weddings are likely to book you in one year. Of course you will not have any idea in the beginning so be conservative about it. Now you know that you can expect to cover the rate / your cost / number, which will give you a figure; If this figure looks really healthy and profitable in the year, then you will probably get more than less cost and estimated bookings! Watch again
Decide what you want to earn. At some point, being inspired by your skill, marketing ability, activity and good luck in your local market, you will become established, confident and able. To become profitable and run a business that meets your needs you will need to call the final decision. What do you want to earn? It is balanced with costs and how many weddings you want to shoot each year.
If you shoot every Saturday, it is 52 in a year, but you do not have the time or flexibility of the holiday. Let’s say you want a 6 week break every year to relax. OK 46 shooting of weddings, and your cost is probably 55% of your cost? To cover your costs, about 25 weddings and 21 paisa are enough to pay rent and buy food etc.
Make the data realistic. It looked good, huh? 46 marriages in a year? You are not going there in a year, probably not two years, and possibly not even three years. If you progress at that rate it can be and congratulations, but in reality you need to pull 15 weddings down to one year, two of the 25 years, three of the 35 years. Respectively, which means that your ‘gain’ weddings will occur in the first three years: year one 8 weddings x your profit margin, year two 14 weddings x your profit margin, year three 19 weddings x your profit margin Your benefit can definitely be different or worse.
As a review, you develop feedback and statistics about your real experience and progress. First of all, are you full-time or part-time? In either case you still need to earn enough to make it worthwhile, and also to live a happy life.
make no mistake; Working to shoot weddings and making a final product with your customers, their family and friends, which is really beautiful is a real pleasure, but it also damages hard work. The day you can work for 16 hours, next week you can edit, create albums, upload, etc. for 40 hours; You always keep on the call to answer inquiries, send detailed mails of questions, telephone calls outside office hours, and drink every ‘free’ day or weekend and consult with new and current customers. Make sure that they get an excellent customer service experience.
It’s fun; When you come into the zone, it is actually a real discussion, but it should not be taken lightly, and you should not give it for free! Good luck to you, and good luck!