Public service announcement films are a great medium for non-profit organizations. They give organizations the opportunity to share concerns about issues that require action. A good PSA film gives a meaningful message and inspires viewers to make positive changes.
Preparing Your PSA Film
Understand what the public service announcement is. A public service announcement is an educational message whose purpose is to raise awareness of the topic that serves the public. The goal is to inspire viewers to change their behavior or attitude about the film and subject.
Choose your topic. You must choose the most important decision a topic for your PSA film. Think about who your audience is and make sure your topic is relevant to them. There are many questions to make sure your topics are specific and meaningful.
Which main message are you trying to give? Does this message demonstrate public interest in a significant way? Is it new and important? Why?
Can you announce your message in a minute or less?
Who are your viewers? After seeing your movie, what special action do you want to give them?
What can your audience already know about your subject, and what should they know? How can you include it in your call-to-action?
Know your audience. It is worth emphasizing that you need to know who your audience is. The group you are trying to reach should be as specific as possible. Demography should be considered in planning your PSA.
A major demographic category that you want to think about is age group (children, teens, young adults, adults, senior citizens).
Other demographic categories are gender, education level, religion, political affiliation, income level or ethnicity / ethnicity.
Do research on your subject. Once you know your subject, spend time researching it. Now you are an authority on the topic, so make sure that you have returned your claims with reliable sources. Take the data, facts and statements that can support emotional scenes and memorable dialogue.
Collect as many figures and difficult figures about your subject.
If you are not sure about any of your research, then check it for someone else for you.
Plan your budget. Even if you are not paying for airtime, but making a PSA film can be costly. This is another piece of preparation which will depend on many questions. Planning a budget will help you to figure out how much you can spend before starting and focus on.
Do you need a celebrity (leader of a celebrity, politician, or community)? You may have to pay them for your time, but people can agree to pay attention by having their face on your movie.
Are you paying for the studio? If so, how many days would you need? How many parties are there? Do you need specialty film equipment?
How many actors will you work on? Are they a union, or non-union? Are you using a talent agency to hire them? What about the post-production team (like editors)?
If your PSA is for a student project, you may have to budget for equipment or general area space for filming your project.
Understanding Elements of an Effective PSA Film
Make your PSA compelling. You know that you want to make a PSA. Now you need to decide how you can convey your message to your audience. Your subject is important and you will need to draw and hold your audience’s attention. Plan a general idea that you want to see, hear and feel your PSA.
The first question is to ask yourself how you want to tell your message. Do you want to use humor? Do you want to make an understanding or urgency or emergency? Do you want to use graphic images or bright colors to draw their attention? Do you want to provoke specific feelings like sadness before going to your message?
If you want to appeal to the Authority, then you should also ask yourself. Should you invite famous or influential people to deliver your message? Will your audience help you pay more attention?
Do you want to resolve the objection required in your film? You may be able to guess the reactions that people will have for your message. You can address them before you get an opportunity to object. It shows that you have thought about everything.
Make your PSA relevant. Ensure that your PSA is an issue that is currently relevant to your audience. If the message does not affect them in any way then they will not be motivated to take action. The problem addressed should be current, relevant and deep. You should also try to include some racial diversity in your PSA, so that it can reach a large number of viewers.
Make your PSA entertaining. It is important that you draw the attention of the audience during the period of your PSA film. You can do it by using dramatic music and shock tactics, or humorous vignettes. A famous PSA used the demise of cat videos as a result of smoking.
Make your PSA actionable. Unless the viewer sees your PSA film, they should be motivated to take action that you are persuading to take them. Your movie needs to catch them and give specific instructions about how they can help make a difference now.
Repeat your message. Find out many ways to repeat your message in your PSA film. You can also repeat your message in spoken dialogue, statement, written word or lyrics. Your message can also be included in the works of scenes or actors. There are several ways to achieve this goal. It is to make sure that your listener listens frequently or see the main message so that they remember it.
Check out some PSA movies that have a reputation for being effective. To get an idea of how a good PSA movie looks, take some time to see many examples of classic PSA films, which have a reputation for getting effective or well-received. They can give you ideas about how to make your film.
The Advertising Council has released a fair number of popular PSA films. Their gallery is a good reference.
Know What Does Ineffective PSA is Important to Know What makes an Ineffective PSA so that you can know what to keep out of your film. This information will be helpful in both the production and editing process of your film. Keep a close eye on these markers. 
Avoid using gimmicks that nobody will remember, like a long slogan If you use them, keep slogans short. In some cases, rhyme can help people remember a slogan, but it is not necessary at all times.
Keep stereotype or other offensive material out of your film.
Do not blame the victim or blame or paint other dangerous social stereotypes.
Storyboarding Your PSA Film
Create an outline. Before creating a detailed storyboard of your PSA, outline the flow of the film. Identify the main scenes and characters. Come up with a hook or hold phrase. Write all this using a basic framework format, which you can change and edit. Use your profile to brainstorm with your colleagues.
The settings include things like settings and location and movie style. Do you want to make it a heard story? an interview? A flashback? A dream? How do you want to send your message?
How many scenes or shots will you add to your movie? This is going to be important in your editing phase.
Decide how long you want a movie and you want PSA (funny, serious, fearful, sad) and in which tone.
Write a script. Write notes for your PSA film (narration) for each scene, using notes from your profile. Use conversational language with your facts included in it. Language should include your hooks and emotional statements that attract attention.
If you are filming two versions of your movie, you can create a multi-column script. A column will have dialog for the 30-second edition, the second will be the dialog for the 60-second edition.
Read your script aloud and give it time to ensure that it fits within the allotted 30-second time frame.
Create a storyboard. Make your movie’s storyboard using your profile and script. The storyboard includes sketches of each scene, with detailed descriptions below the sketch. This is a visual representation of your profile. You can also include pieces of script in your description under the sketch.
For a 30-second PSA film, there should be about four to six sketches on your storyboard.
Learn the technical requirements. It is useful to know what kind of camera devices you need to shoot your film, especially if you are not hiring a production company to shoot it. You will need to know which camera you need to shoot each scene and at which angle.
Create a shot list. Using your storyboard, create a shot list. A shot list is a spreadsheet that describes every shot in your movie. This includes location, character, camera angle, shot description and dialogue. This is the last step to map what your views are going to look like. It is also useful for scheduling the studio time.
Shooting Your PSA Film
Organize your studio. If you are shooting the film yourself, then you have to rent a studio and set it up. By now you should know how many days of studio time you need because your storyboard has been mapped. You should also know which equipment you need.
Delegate tasks. Shooting of the film is a big project. You are fighting for airtime so you want your PSA to look great. To do this, support a team of people. Schedule tasks ahead of time so that when you arrive at the studio and start shooting, there should be no confusion.
If you are hiring a professional production company, they will do so for you.
Take a rehearsal of your scenes. One day, going through the shots list with their artists and rehearsing the dialogue. Make sure they remember their lines and the crew knows where they should be. This way the production process will be smooth with less editable editing.
It’s a good time to test your light. Lighting is important for the visual quality of the film. You can take this opportunity to ensure that the lighting system looks just like you would like to see it. When you arrive in the studio the next day, it will already be present.
Shoot your movie. Watch your scenes again while filming this time. Make sure you shoot each shot several times from different angles. Become a Perfectionist. This is an important project that needs to be looked at exactly as if you modify it.
Clean the studio. Whether it is your studio or a rental point, you should clean yourself. Revert any rented device, change anything you’ve transmitted, and clean anything that you have dirty, as you know now that shooting a movie is cumbersome. Cleaning before the person before you want to deal with him.
Editing Your PSA Film
Decide whether you will edit or outsource yourself. Editing a movie is a lot of work that requires a special skill. If you have a low budget and you can not spend an editor, you can deal with the editing process yourself. Otherwise, hiring a professional editor will save you a lot of time and effort.
If you decide to edit the movie on your own, then you have to decide which editing software to use. There are several good ones available.
Gather your movie. This is the stage where you combine visual scenes with audio. If you want to include an external audio signal (like statement), you can add that audio during this step.
Cut the shots you do not want to keep. This is the first round of your deduction. Go through all the scenes and cut content that you do not think are compatible with the big picture of the movie. Remember that your film can only be 30 (or 60) seconds long, so that you can cut too many scenes.
Cut more scenes for the final version. After going through each shot of your footage and deciding which scenes to stay and which scenes to go, you should have a final version that fits into your allotted time slot. You can add sound effects and music as the last step.
Save your last cut. Save your last cut as a master file for yourself. Be sure to return it twice. This is your file, not the file that you will give to television broadcasters. They will request different formats.
Sharing Your PSA Film
Decide where you want to broadcast your PSA. Since television stations are giving you free airtime, do not expect to automatically get slots on your first choice. Television spots are competitive so it helps if you know someone at the station who can vouchers for you.
Some television stations have PSA directors who are responsible for keeping PSA films. Check to see if there is a person in the station of your choice.
Consider the station’s viewers. Is this the only viewer you are trying to reach with your PSA?
Arrive at Television Stations. Do not just send the file of your PSA film to the stations. Reach them by phone and introduce yourself first. Tell them what your goals are with the film and ask whom you should speak with.
If they show an initial interest, ask someone to meet with them.
They can ask you to send a copy of your PSA film. Make sure that you know which file formats they want to film in.
Pitch your PSA movie. Meet someone at the station (or talk with them on the phone) and give them a one or two minute pitch about their PSA film’s goals and call-to-action. Tell them why your PSA is relevant to their station’s audience.
Get your film to be part of a community program. For example, if your PSA is related to health care, then reach a local health care agency before they host or sponsor a community program and ask if your organization may be present. Show your PSA movie in the event. In return, you can mention their names anywhere in your booth or movie.
Send a thank you letter. When your PSA film is broadcast, send a thank you letter to everyone involved. Send them to the main staff of the station and simultaneously broadcast their film, which helps your PSA reach the public.