Choosing an email service provider can be overwhelming to help email marketing and bulk email services. You can first narrow down options by thinking about how you will use the service, what your budget is, and how much technical support you need. Once you determine your needs, you can choose a company that provides the right abilities.
Determining Your Needs
Set goals for using the service. Consider using your email marketing service. Do you just want to get a little basic email marketing? Or are you planning to send large number of email campaigns to thousands of email list clients? Help determine your goals that you make informed decisions about selecting an email service provider.
Choose a provider that matches your budget. You can acquire an email service provider with different price points. While some email service providers cost less than ten dollars a month, others have rates that can climb hundreds of dollars every month. Keep in mind that you will pay more for premium services. For example, a provider who gives you around the clock technical support, will spend more than one that only provides email ticket technical support.
Ensure that the company provides adequate technical support. When you are choosing an email service provider, you need to consider how much technical support you would expect from the service. Some services will offer around the clock support. Others can only provide customers with limited ticket support.
Choose a reputable company. Choosing an email service provider is important which is well-established and has a good reputation. For example, you should avoid choosing a new email service provider who has been in business only for a while. Read online reviews and talk to friends, family and colleagues about your email service provider experiences.
Try several providers. Some email service providers provide free trial. Consider trying many services that offer free trial. Then you can compare email service providers and choose the best suit according to your needs.
Try a provider who integrates social media. Some email service providers can integrate with social media channels. It can extend your reach and help you meet the marketing goals. When choosing providers, ask about their social media capabilities.
Choosing a Provider with the Right Capabilities
Select a provider who provides efficient customer management. Managing your customers is one of the most important services that an email service provider provides. Do research on how the researcher manages membership forms, membership centers and customer content preferences. These are important for receiving and personalizing email services for your customers.
Choose a provider that will give you a private IP address. Your email service provider’s IP address gives you an indication of the origin of the email. You do not want to share an IP address with other customers on your email service provider. For example, excessive spam complaints can be prevented from delivering your email against any other client with the same IP address.
Inquiries about delivery rates. Before making decisions about email service providers, ask about email delivery rates from the company. You want to make sure that you are sending emails in the customer’s inbox instead of getting a maroon in a cyberspace or spam filter.
Choose one provider with many internet connections. Your email service provider must have multiple, high-speed Internet connections through several sources. This will ensure that reliability fails in one of the internet connections. For example, if your email service provider’s Internet connection goes down, then your customers will not be able to click on the link to the email you sent.
Choose a provider that provides detailed reporting. An email service provider provides detailed reporting on your email campaigns. This reporting should include the rates at which customers open email, daily delivery success rates, and the rate at which customers click on the link included in the email. You should be able to see which of each of your customers has completed any of these actions. This will help you find out how effective your email campaigns are.