To attract customers, a quality product is required to be developed, it is offered in an attractive package and is advertised in its targeted market. Many modern businesses should attract patrons in both online and in one store. Try these strategies to attract new customers and referrals.
Preparing to Attract Customers
Determine who your customers are.
Send a survey to your existing customers to see what is the status of age, gender and marriage. If possible, find out the priorities of their working life and personal life. It is recommended to imagine what an ideal buyer is, when it speaks of demographic and psychological factors such as personality, values and attitude.
Opt to attract a new demographic.
If you want to attract a small or a small part of the population, keep in mind that your new marketing methods will have to appeal their priorities.
Model your strategies on what your customers want, not what you want to give.
Ultimately, if you do not give your customers what they want, they will not return.
For example, they might want to pay for products under $ 20, so you should adjust your inventory for less than $ 50 items and many items below $ 20. Your products will be close to what they want to buy.
Consider increasing your budget for location, marketing and presentation.
These are 3 important areas where increasing your budget can increase your profit by showing more of yourself.
Follow your competition.
Take notes and try to emulate many of their successful marketing strategies. You do not want to actually copy them, but see if their website, social media or print marketing strategies are reaching target demographics to model your own strategy.
Attracting Customers with General Marketing
Choose a good location.
Make sure you keep the road, parking and surrounding businesses in mind. If your ideal customers do not come regularly, then your plan is not likely to work.
Invest in signage.
Once you have a brand, create such signals that constantly follow the visual message.
Offer a discount.
Plan a sale and you will attract more people. Make sure you run the data so that you are covering the costs and getting a good return on investment.
Host an event or contest.
With the proper advertising, signage and special, the event of an art, open house or holiday party can bring in a new business. Ensure that you have set up a ruffle or have signed up the sheet so that you can communicate with your new customers in the future.
Offer loyalty and/or referral discounts.
Try the punch card or coupon for the next purchase. To get the word, please advertise it through email, website, social media, newsletter and radio.
Encourage your most loyal customers to get big discounts, free products or loyalty bonuses. Word of mouth is very friendly to attract new customers.
Emphasize your expertise.
Customer service and expertise attracts customers who are well-cured. Highlight this in your message and consider giving your customer service or consultation free with your product.
Try several advertising strategies until you find the right fit.
However, you should start by saying that where you will find your customers, the reality can surprise you. Try a new one every month and stop using methods that do not work in 3 to 6 months.
For example, although your customer base is young and social media is best for attracting young people, posting coupons in your local independent paper can get better results.
Update your store information on Google, Yelp and all other online listings.
Do the same in your local telephone book and local business directory.
Become a member of civic organizations.
Chamber of commerce, Rotary Club and other charities support each other, which brings more referral business to your door.
Attracting Customers with Online Marketing
Spend money on the back end of a website.
Make sure your website is working well before investing in your website pay-per-click marketing, social media manager or anything else, which is designed for funnel traffic on your website. If people are unable to use your website, they will not buy.
Offer them something for free.
Post free content on your website, like short video clips, tutorials, interesting articles, blogs, advice or a free e-book. Create a landing page, so that they can receive their contact information through email to offer them special and promotion in the future.
Start social media accounts.
Facebook, Foursquare, Pinterest and Twitter are valuable to attract new customers. Post sales, new products and links to sign up for your free content on social media pages.
Social media accounts are free; However, there is some cost of time and expertise in maintaining them. Just like blogging, the value is constantly in use.
Follow other businesses and try cross promotion on Facebook or other accounts. Destroying your followers with specials every day can not be the best way to get regular readers, but posting other interesting content among sales posts is a good marketing strategy.
Try Facebook ads and promoted posts to get new people interested in your site. You can use behavioral marketing to target your ideal customer demographics.
Understand a way to engage social media with your customers. If you develop relationships with them, then you will repeat credible, customers.
Consider offering free shipping.
You will increase the “instant gratification” of the purchase and will convince potential customers of the value they receive.
Make sure you can offer shipping.
Consider that occasionally a free product or shipping will be done as well as the addition of a discount. People like to add value to their shopping, but still feel they are getting a quality product.
Give a well thought out loyalty bonus.
Give something to people who buy your product via email or Facebook. They are more likely to be pleased with their purchases and referencing others.
Buy pay-per-click (PPC) marketing.
For search engine marketing, you will have to create an account with Bing, Google, Yahoo or any other engine and give a small fee to get results on the first page. Use your products and customers’ preferences to choose your keywords.
PPC Marketing asks you to bid for the cost per click. You can move forward by other companies for the same keyword or keyword combination. If you fix your keywords over time, your website will look better and attract more customers and clicks.
Remember that very common words can be very expensive to justify with a small business marketing campaign. Try long-tail keywords (2 or more words) that are more specific for your region, products, or brands.
Before you bid for Google AdWords or Microsoft Advertising Center, use Wordstream’s free Keyword Tool to research popular keywords.