Most small businesses are formed by those who do what they do, very good. However, to succeed with a small business, it is only half of the equation. Understand how to generate sales is the second half of the equation. Marketing is perhaps the most important business aspect of any small business. Many small business owners think that they will be rich on nothing more than word of mouth. It often takes too much to attract and keep valued customers.
Identifying Your Customers
Understand your customer.
Customers are the focal point of your business, so you need to understand who they are and what motivates them so that you can meet the needs of the customer.
Ask yourself important questions about the types of customers who spend money in their business. Are they rich or poor? Educated or not? Young or old? Male or female? Business or Consumer? Where are they?
When you are creating a marketing campaign, create a mental image of a customer and use this image. Make sure you direct your message to this customer and not a few general populations. Actually try to connect with your ideal customer.
Consider the market segment that exists for your customers. For example, are men and women both customers in your business, but you may need a different market for them? Other examples of market segmentation include age and geography.
Remember that business is about serving others. They are the only ones who will put money in your bank account. The more a profession focuses on serving others, the more successful it is.
Analyze yourself and your business.
To know who your customers are, you should understand your business well. This requires a realistic view of yourself and your business.
What makes your business special? What is unique, different, important? Obviously be able to answer this question, “Why should I buy when your product or service is so many other options?”.
Perform a SWOT Analysis.
Swat stands for Strengths, Weeknays, Opportunities and Threats. A SWOT analysis can help you understand your business better, which can improve your ability to identify your ideal customers.
Strength and weakness are the internal factors for your organization. An example of a force is an excellent place. An example of weakness is the lack of capital for investment.
Opportunities and dangers are external factors for your organization. An example of opportunity is the number of your target customers to grow in your area. An example of danger is a new competition going to your area.
Attracting New Customers
Create your brand.
Your brand is the most recognizable advantage of bringing your customer in a simple, short phrase. This phrase is repeatedly repeated in your marketing endeavor and notifies all other aspects of your business’s public presentation (employee behavior, advertising, vocal usage, etc.). Your brand is the message you want your customers to hear, so they choose your product from your competitors. Identify or create your brand that represents your business’s overall identity and your competitive advantage.
A brand serves as the identity of your company and allows you to bond with your customers. Make a connection with building your relationship and identifying your customers with your brand.
Utilize traditional marketing techniques.
Based on your understanding of your business and its customers, it is to select many traditional marketing techniques to attract new customers.
Direct Mail – Direct Mail is a way of using a large number of potential customers to match items.
Newspaper and Magazine – Putting advertisements often in newspapers or magazines and reading your targeted market can be a cost-effective marketing strategy.
Phonebook – Listing and advertising in the commercial section of telephone directories in your targeted areas is still a valuable way for the market in some industries.
Hints and billboards – If properly designed and placed, ad slots on signals and billboards can be very cost effective.
Adopt non-traditional marketing techniques.
With some businesses, or some types of customers, they can think that thinking outside of the traditional and online marketing box is the best.
Advertisements on vehicles – There are several ways to advertise with cars including bumper stickers, decals, car raps, and more.
Examples of industry – See the competitors and others in your industry to see what they are doing to market their business. It can work for you too.
Employ online marketing strategies.
Sometimes your identified customers can not market local or easily with traditional methods. You can have a business that sells products online or even completely online business. In these situations, and others you can determine when identifying your customers, online marketing is useful.
The website – almost every business needs a good website to help today in marketing efforts.
Pay Per Click – If your website is your business, or at least firmly related to the building of your business, consider paying per click to help attract targeted customers to your website. For example, Google Ads makes it possible to target people based on different types of customers.
Utilize social networks/media.
With the spread of social networks and social media today, it can be important to use social media to bring your business to market. There are several ways to use social media to market small business. Consider posting content to Facebook, LinkedIn, Instagram or Twitter.
Focus on your social media presence and communication to benefit the customer rather than the features of the product or service.
Use social media tools that your customers use. This can include social networking sites, blogs or microblogging sites.
Use different types of content from text and pictures to audio and video.
Stay active on social media regularly. Getting an account is not enough. You have to be present online for your customers to make you notice.
Use ways to offer free products or other incentives to increase traffic and connections on your social media accounts.
Understand the effectiveness of your marketing campaigns.
It is important to monitor the digital campaign statistics of your marketing efforts so that you can continue to use your advertising budget wisely.
Try to evaluate how each marketing effort affects sales. For example, you can ask customers where they heard about your business and recorded responses.
After starting a new type of advertising, you can jump in sales (or lack thereof).
For online marketing, keep an eye on your daily and monthly “click through rates” or the number of clicks your ads receive on each site. Then monitor your conversion rate or the rate at which every person who clicked your ad did exactly what you wanted them to do (signed up for a newsletter, made a purchase, or downloaded an app).
To do this, divide the number of total conversions in the month by the number of visitors to your site.
Get referrals from existing customers.
Once you have some customers who like, they list them to help you. This is known as receiving customers by referral. Most happy customers will gladly tell others about you, but unless you give them any reason or encouragement, they will not mostly think about this.
Referral marketing works best for retailers and service providers, such as automotive services, healthcare professionals and banking institutions.
If you find ways to reward your customers to send new customers, they will do so more often with more enthusiasm. Examples include discounts on cash awards, gift cards or future purchases.
Do not forget to market the referral program. To make this kind of marketing successful, existing customers should be aware of this. It can be done through direct communication, business signals or online.
Keeping Existing Customers
Get to know your customers well.
A customer is like a prized asset. To keep them, you should know what they like and why they like it. Gather as much information as possible, respecting the privacy of your customers.
In-person – This works especially well if your business allows continuous, direct contact with your customers or customers. Talk to them. Ask them questions, and feel more direct. For example, ask them why they spend their money in your business, or ask for suggestions for improvement.
Surveys or questionnaires – Whether you give your customers a hard copy of the questionnaire, use phone surveys, or take advantage of online tools, this technology can provide valuable information and patterns related to your customers’ experiences, likes and dislikes or Can identify trends.
Provide your customers with valuable information.
Do not forget about your customers. Your customers would appreciate receiving communication and information from you beyond the original purchase. There are many ways to get in touch with your customers.
Newsletter – You can promote your business through mail, email or newsletters given to customers through your website.
Blog – You may want to start a blog to provide additional information to your customers. Blogs can be excellent marketing tools.
Update information – Always send current customers new information about their business and its products or services.
Use your preferred method of communication – some customers may prefer not to receive phone calls, but receive information via email. Make sure you use the method that they like.
Remember birthdays and holidays – send cards or small gifts to valuable customers on special days.
Provide excellent customer service.
Be patient with your customers and be cautious about their needs. Keep a cheerful, positive attitude in front of an angry or disappointed customer. They will eventually become calm and will remember your patience and calm head, so that they will have a positive experience with your business.
Always use positive conditions to put a good spin on a great situation. For example, if you are telling a customer that she wants an item which is not yet available, then refrain from saying, “That product is not available right now. It is back in the next month.” Instead, say, “That product will be available next month. We can now order to ensure that it arrives at your house as soon as it comes to stock.”
Offer a way for customers to provide feedback.
There is a two-way street for communication with customers. Reaction from customers, good or bad, is valuable for a small business, so you need to present a way for them to provide it.
Available contact information – There may be anything more disappointing for the customer than being able to find contact information for a business. Make sure your address, telephone number, and email address are available online in marketing materials and other places where the customer can find it.
Suggestion Box – A physical device is available to give immediate feedback to customers by having a suggestion box. Make sure you read and respond properly to any suggestion.
Website and social networks / media – Your website and social media sites can provide a quick and easy way to respond to customers. However, be careful, because this kind of reaction, even negative criticism, is public.
Try to collect customer feedback through a call center. Read for suggestions: Collect customer feedback through call center.
Analyze customer feedback.
Read through the comments in batches and start separating them into categories such as speed, accuracy, etiquette, value, product choice, availability, hours, space etc., see the pattern of what went wrong, and try to determine the root cause of the problem. Please. Pattern before trying to solve it
You can try “5 Whys”. Start with a problem statement: “I do not like the taste of my salad.” Then ask yourself, “Why do not I like the way to taste my salad?” The answer may be because it is abhorrent. Then ask yourself, “Why is it disgusting?” The answer can be because you put too much on dressing. Then ask yourself, “Why did I dress too much?” The answer can be because you were distracted when you were making it. Keep asking yourself why unless you find the root cause of the problem.