As a photographer, advertising your business is one of the most important aspects of success. With an abundance of competition, you have to separate yourself from other photography firms. Instead of thinking about advertising as an additional step, think that effective ads can increase your existing business and bring customers who do not usually come to you. By building your digital presence, using traditional methods, and using promotions and offers, you can develop a meaningful and efficient advertising plan that will help you to run your sales.
Building Your Digital Presence
Create a working website. Creating a working site in the first step of successfully advertizing your photography business involves creating a working site. Your website should have your previous work samples, and display your contact information so that new customers can receive calls or emails. Focus on highlighting your talents by keeping recent work at the forefront of the page.
Photographers should have a good understanding of composition, and poorly designed websites can leave a negative impact.
Keep the site as simple and straightforward as possible Make sure navigation is intuitive and remove unnecessary information or anything can confuse potential customers.
Go to business pages. Business pages like Google, Yelp and Yellow Pages online will help you promote your connectivity and connect with people. Ensure tag and keyword insertions on your website so that when people search for photography in their area, they can find your page. Stay up-to-date with customer reviews and personally and directly answer any criticism or poor reviews from former customers.
Other websites that will be eligible to list your business include White Pages, Angie’s list, Yahoo and Bing.
Remember to provide your contact information and add your website to your business pages.
Keep your social media updated regularly. Social media allows you to connect with future customers or fans of your work. Have an active Twitter, Tumblr, Instagram, Facebook, Pinterest and Flickr pages. If you do not have time then do not try to balance all the platforms. Instead, select some platforms and make sure you have quality posts. Do this by making your posts interesting and relevant. Post your work on social media to display your skills and talent.
You have to put the Twitter post under 140 characters.
Twitter is more action-oriented and should include important people in what your company is doing. Adding a photo will usually get you more tweets and likes.
An example of a twitter message would be, “We are working on a new project with live chemistry at the Broad Park. Come and check the action.”
Posting on Instagram is between 5:00 and 6:00 in the evening because it happens when most of the users are online. Be sure to post a strong picture.
A sample of the Instagram post can be something like this, “Check out these amazing photos that were able to take during the Chelsea Philadelphia Pride Parade. If you want to print a photo, click here to go here. . our website.”
Do not use a personal page for your business. Make a special one for your photography business.
Each platform has the ideal length and amount of post throughout the day.
For platform like Facebook, you should only post once or twice per day.
For more active social media like Twitter, five or more posts per day are usually appropriate.
You can also upload photography to your social media platforms so that people can taste your work, or make the following online.
Social media, which is used specifically for photography, includes Pinterest, Instagram and Flickr.
There is a high quality online portfolio. Your online portfolio should have a large catalog of high-quality digital images that you can forward to potential customers. Be sure to use the responsive design so that the image size scale with different offers.
Place your portfolio on 12 photos per page. If you add more than 12 photos, then your portfolio may look disorganized.
Limit the amount of scrolling to the user. Use thumbnails so that the person viewing your portfolio can easily access those pictures that they enjoy most.
Just select your highest quality work. If for some reason a picture is questionable, then it should not be a picture that you add to your portfolio.
Popular hosts for photography include Squarespace, Format, ZenForm and 500px.
Collect customer testimonials. Because photography is sometimes subjective, those who rent a photographer often do this, based on things like their personality or the quality of your relationship. Add your customer testimonials to your website so that future customers can see what your past customers have to say about you.
For intimate shoots like wedding photography, being a courteous and flexible photographer is a requirement for many couples.
Make photo shoots for charity events. When you should not get used to working for free, sometimes a photo shoot for a charity program can help you with your career. Not only can you get additional networking connections in the event, but you also have additional work to add to your portfolio. Contact local charity organizations and see if they need someone to help take photos for the next event.
If you do not have too much professional experience then working for charity event is a great opportunity.
During a charity event, shooting free for a magazine or newspaper, you should get plenty of exposure. Make sure they have given you recognition for the photo.
Network with all. Most of the work you will get as a photography studio will come through personal referrals or Word of mouth. For this reason, it is important that wherever you are, you can do an unexpected job because you have kept yourself there and communicated with the right people. Do not burn bridges and be respected to new people who meet you.
You can network in social gatherings, gallery opening or artist meetups.
If you do wedding photography, networking at the Bridal Show can also work for you.
Be a physical portfolio. While most of your work will be seen online, it is important as a professional photographer that you have at least one print portfolio to show to potential customers or agencies. Take your high-resolution pictures in a printshot and talk to them about the options of your portfolio book.
Your portfolio book should be your best photos in the highest possible resolution for book size.
Talk to the printer about the type of binding available and how much it will cost for custom engraving.
The cost of print portfolio can be anywhere from $ 100 to $ 1,000.
List your business in traditional media. View the traditional directories present in print While much of your work will be received online, print ads will leave an imprint in people’s heads and can result in more business. Check out the local directories that specialize in photography and list your business there.
If you shoot wedding photos, then getting an ad in a Bridal magazine can bring it to new customers.
If you are a party photographer, your name may increase your risk by having your name stored in traditional media such as newspapers or magazines.
If you are a specialist in food photography then consider advertising in food magazines.
Using Promotions and Special Offers
Offer a referral bonus. You can give a referral bonus to those who decide to write testimonials for your website, or people who refer you to other clients. If you are memorable and work well, they will refer you to family or friends. Explain the bonus to existing customers. You can provide a discount on free print or future photo shoots to the referenced customer.
You can say something like, “Our company is actually looking to take more projects. If you are aware of someone who needs to take a photo, then in your next order, Referral can work as a bonus. “
Connect with each customer at the personal level and they like you.
Hold the promotion for a free photo session. Holding a promotion for a free photo session can help to create your visibility. In addition to advertising, organizing a promotion allows you to build a list of your contacts who can assist you in getting work done in the future. Remember to ask for people’s names, phone numbers and email addresses so that you can contact them with future promotions and offers.
Include bonus prints to customers. Throwing in a couple of bonus prints can help you keep customers and increase the amount of referrals you receive. Make sure to include a little note how much it was enjoying with them, and tell them that you have included additional prints free of charge.
Customers will feel special and care, even if this does not work much for you.
Discount offer. Exemptions offered to former customers can help you get business with these customers repeatedly. Think about what you are doing for the customer or customer and think of the frequency that needs to be done. If this is for a magazine, the agency will rent you for another shoot again. If you decide to use your services again, you can improve your chances by giving a small discount.
Consider your standard fees and calculate how much a discount is still profitable and worth it.
If someone is buying in bulk then give them a discount so they agree to get more photos.
Do not offer discounts for one-off jobs. Reward only loyal customers and customers.