It may be difficult to run your own wedding photography business. Advertising your services to get one of the most difficult parts of the client. Because most wedding photography businesses are self-owned, your marketing budgets and methods are in your hands. Spending a lot of money on a marketing method that will not result, is a waste of time and will reduce your profits. There are hundreds of ways to advertise for wedding photography. Use these steps to effectively advertise your service.
Buy a small newspaper ad in your local paper.
Start by placing a print ad in your city’s Sunday paper. For some time newspaper advertisements have declined in return, but on the basis of paper, the place of advertising can be relatively inexpensive.
If you receive many calls after your first attempt, increase your ad position. This large advertisement should provide an exemplary picture and contact information.
Lift out the leaflets and posters.
Design lazy ads that hold eyes to keep inside newspapers and posting throughout your city. Include amazing photos from your portfolio.
Post to promote your business in grocery stores, flower shops and cafes.
Use the Internet.
Create a Facebook Page dedicated to your photography business. Upload the gallery of your wedding photos and tag the customers within them. It will post pictures on customers’ Facebook profiles, which will allow their friends and family to see your work.
Install a photography website. In addition to a Facebook page, you can consider designing a complete website for hosting your images and advertising your services. Links to your website can be placed in your email signature for business card, flyers and for easy access.
Advertise your services on your City’s Craigslist Forum. Explain your rates, upload an example picture and link to your wedding photography website. Sites such as Craigslist are free to use and can be highly effective.
Ask your friends and customers to refer to your friends.
Do not underestimate the power of referrals. As soon as you receive a customer and provide them with excellent service, they will praise you for your friends, too much.
Provide 5 to 10 percent referral bonuses to each customer who refers to another customer. Although this can cut profits for the first time, but the effect is a wave, and you can have many customers soon. After making a reputation in your community, you can always stop the referral proposal.
Be friendly with local wedding suppliers.
Networks with florists, bridal shops, cake designers, hairdressers, hotels and videographers to share clients and advertising tips.
Work with these different vendors to promote each other’s business. For example, if a cake shop allows you to post a flyer in their window, then maybe you can suggest that shop to any of your customers for the need of a wedding cake.
Add links to fellow wedding vendors on your website and do the same to them.